Bearaby

Bearaby specialises in weighted blankets with infinite benefits from positive scientific results to sustainable materials. For most, weighted blankets can be considered as a luxury item, so we focused on why the benefits will outweigh (get it?) its price.

With multiple ways to comfort the body and keep your soul warm, Bearaby takes the lead. For this campaign, we thought about what a deep sleep with Bearaby would be like. Levitation and transcendence can be more than a myth, especially underneath a blanket proven to alleviate an array of problems. So for our campaign, soothing words and captivating visuals was all we needed.

Group members – Elaina Bradley and Kelsey Matthias

Print Ad

Who wouldn’t want a blanket so good that your inner aura is exposed?

Instagram Ad

An eye catching visual like this will make everyone want to feel as light as a feather after a good night’s rest.

Tik Tok

While a quick video on Tik Tok can get lost in the scrolling, animation never loses its captivation.

Youtube Ad

A quick visual ad like this captures the viewers attention and keeps their mouse off of the ‘skip ad’ button.

Sky Media

Lots of great ideas are created by people who look up contemplating at the sky, including this one.