INbound
Tasked with creating a campaign for a product that hasn't launched or even has a name, we tapped into the dreams of every hopeful incoming student at Indiana University. With collaborative efforts, we created the name INbound, a nod to the iconic IN of Indiana as well as playing on the idea of being "college bound".
INbound is a program that provides students with a Dell computer that is software compatible, has 24/7 tech support, and has a 4 year warranty. Understanding that going from high school to college is tough, we emphasised the benefits of a computer that provides students with everything they need. With a population of over 50,000 students, Indiana University’s diverse population gave us the ability to tap into the varying majors it offers, and also giving INbound a personal touch.
Group – Hannah Cohen, Allison Gerbers, and Jessica Donovan
Print Ad
Print ads placed around each school can remind students where their passions started.
In or out of the classroom, don’t let technology stop students from achieving their dreams.
Parents and students alike can see how INbound can be the perfect preparation for college.
Engaging posts like twitter can help incoming students see what life is like at college and get them thinking about the importance of their computer.
Tik Tok
Feeling nostalgic doesn’t always mean that their passions have to stop.
Trending audios combined with emotional pictures will always hit home.
A computer that is smart enough to talk on its own means it can handle anything at school.
Newsletter Banners
Emails are the best channels for serious information, and a student’s computer is the most important one of all.
Digital Monitors
Students can get a glimpse of their future while walking through the halls on campus.
Print Handout
Front
Back
Inside
A pamphlet like this can catch the attention of the student eager to start their IU journey, and convince their parents why this program is the one.