Boost

Boost is an app made for students that boasts multiple features such as reminders about upcoming due dates and personalised encouragement after submitting an assignment. Boost helps students with turning their assignments in on time or even creating new study habits. Tasked with creating a campaign targeting fellow IU students, we came up with a campaign that focuses on relaxation.

We decided to emphasise what relaxation means through metaphors and how students can feel just as comforted with Boost.

Group members – Madeline Swade, Aimee De Las Alas, and Kelsey Matthias

Instagram Post

When students relax with boost, they can feel like they’re going home to their warm bed at the end of a long day. There’s no better feeling than that.

Instagram Story

This Instagram Story swipe up links the viewer directly to the perfect playlist curated by Boost so that students are able to listen to music. One that’s perfect for studying or just taking a break to relax.

Tik Tok Post

Tik Tok is filled with short captivating clips, a video like this can call out to those who may need reminders about their work while on social media.

Campus Digital Screens

Utilizing the IU campus’ many digital screens, this looping video will hopefully grab the attention of those that are currently doing their school work.

Flyers/Posters

Posters and flyers posted near dining halls lets students know relaxation comes in many different forms, but Boost tops them all.

Metaphoric Merchandise

We created merchandise that would be given through tabling events around campus, move in day, and student orientation reminds students of the relaxation they will feel knowing Boost has got their back. These are a few examples of what the merchandise would look like.

Boost Pillow